A place for icons

Some cars do more than move. They define moments. They set standards. They shape the way we see beauty and engineering.

The Mercedes-Benz 300 SL Gullwing is one of those rare creations. Born in 1954 as the world’s fastest production car, and the first to bring fuel injection to the road, it combined innovation with elegance in a way that felt almost effortless. Its distinctive gullwing doors were never designed as a statement — they emerged naturally from the car’s lightweight racing spaceframe, a perfect example of form following function and beauty arising from purpose. An icon born from engineering honesty, where every line, every contour, served a reason.

These iconic cars are memories made real: a poster on a childhood wall, a dream that grew with us, a symbol of achievement. For each of us, that feeling lives in a different car, a different automotive legend. Whatever the shape or story, these cars carry something personal.

Cars like these deserve more than storage. They are not meant to be hidden. They deserve a stage. They deserve to be celebrated.

We developed the Halo garage for this very purpose: a concession-free space where extraordinary machines can be admired, not occasionally, but every day.
A sanctuary built to honour the stories these cars represent, always ready for you, always ready to create new memories.

Every automotive icon deserves a Halo.